Introduction
Creating Messages
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Avoid Complexity (1:25)
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How to Frame a Media Message (2:08)
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A Media Message Answers all Basic Questions (1:12)
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Media Messages Must be Interesting to Reporters (1:36)
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Media Messages Must Resonate with Media Audience (1:44)
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Your Media Message Needs to Benefit You (1:22)
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Three is the Perfect Number of Media Messages (1:42)
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Media Messages using a Venn Diagram (1:51)
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Have a Positive Media Message (1:06)
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Add Quantifiable Results to Your Media Message (0:47)
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What Problem are you solving, Media Message (1:02)
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Assignment - Create your own Media Message (2:21)
Testing Messages
Conclusion
