Appearance
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How to Look Your Best on TV - Overview (2:59)
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How to Apply Makeup for TV Interviews (4:00)
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How to Sit for TV Interviews (2:03)
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How to Smile for TV Interviews (2:40)
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How to Use Your Eyes During a TV Interview (2:29)
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How to Move Your Head for Video Interviews (2:05)
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How to Move Your Hands for TV Interviews (2:33)
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How to Move Your Body for TV Interviews (1:44)
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How to Sit in Your Chair for TV Interviews (1:12)
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How to Stand for TV Interviews (1:07)
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How to Dress for TV Interviews (2:51)
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Video Record and See Your Improvement (1:02)
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Critiquing On-Camera Appearance (0:36)
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Big Interview Critique (0:57)
Messaging
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How to Frame a Media Message (2:08)
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A Media Message Answers all Basic Questions (1:12)
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Media Messages Must be Interesting to Reporters (1:36)
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Media Messages Must Resonate with Media Audience (1:44)
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Your Media Message Needs to Benefit You (1:22)
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Three is the Perfect Number of Media Messages (1:42)
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Media Messages using a Venn Diagram (1:51)
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Have a Positive Media Message (1:06)
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Add Quantifiable Results to Your Media Message (0:47)
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What Problem are you solving, Media Message (1:02)
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Assignment - Create your own Media Message (2:21)
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Message Critique (0:36)
Answering Questions
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How to Answer Questions in a Media Interview Overview (1:47)
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Answer One Question at a Time (1:55)
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Keep Your Eyes on Your Message Points (1:39)
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Tell Reporters 'I Don't Know' (2:38)
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Do Not Repeat Negative Words from a Reporter (1:03)
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Always Be Moving toward Your Message Points (0:56)
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Give Brief Answers to Tough Questions (1:41)
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Aim for All Three Messages In Every Answer (4:02)
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Re-Write the Reporter's Questions in Media Interviews (3:30)
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Don't Add One more thing at the End of the Interview (1:39)
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Don't try to Control the Interview (1:29)
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Question Critique (0:42)
Soundbites
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What is a Sound Bite Overview (3:20)
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Sound Bites Bold Action Words (0:49)
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Sound Bites Reporters Love Cliches (1:40)
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Sound Bites Emotion (0:51)
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Sound Bites Give Specific Examples (0:37)
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Sound Bites Absolutes (0:42)
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Sound Bites Attacks (2:02)
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Sound Bite Tools Humor (1:15)
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Sound Bite Tools Rhetorical Questions (0:35)
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Sound Bite Tools Analogies (0:44)
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Sound Bite Tools Pop Culture References (0:41)
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Three Easiest Sound Bite Tools (1:31)
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Reflections on Sound Bites (1:21)
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The 5 Outcomes of Every Media Interview (2:33)
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Sound Bite Homework (0:50)
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Sound Bite Practice (1:14)
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Final Interview Practice (1:39)
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Soundbite Critique (1:14)
Conclusion
