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Personal Media Training
Introduction
Overview (1:17)
Answering Your Questions (0:24)
Media Training Goals (4:09)
Appearance
How to Look Your Best on TV - Overview (2:59)
How to Apply Makeup for TV Interviews (4:00)
How to Sit for TV Interviews (2:03)
How to Smile for TV Interviews (2:40)
How to Use Your Eyes During a TV Interview (2:29)
How to Move Your Head for Video Interviews (2:05)
How to Move Your Hands for TV Interviews (2:33)
How to Move Your Body for TV Interviews (1:44)
How to Sit in Your Chair for TV Interviews (1:12)
How to Stand for TV Interviews (1:07)
How to Dress for TV Interviews (2:51)
Video Record and See Your Improvement (1:02)
Critiquing On-Camera Appearance (0:36)
Big Interview Critique (0:57)
Messaging
How to Frame a Media Message (2:08)
A Media Message Answers all Basic Questions (1:12)
Media Messages Must be Interesting to Reporters (1:36)
Media Messages Must Resonate with Media Audience (1:44)
Your Media Message Needs to Benefit You (1:22)
Three is the Perfect Number of Media Messages (1:42)
Media Messages using a Venn Diagram (1:51)
Have a Positive Media Message (1:06)
Add Quantifiable Results to Your Media Message (0:47)
What Problem are you solving, Media Message (1:02)
Assignment - Create your own Media Message (2:21)
Message Critique (0:36)
Answering Questions
How to Answer Questions in a Media Interview Overview (1:47)
Answer One Question at a Time (1:55)
Keep Your Eyes on Your Message Points (1:39)
Tell Reporters 'I Don't Know' (2:38)
Do Not Repeat Negative Words from a Reporter (1:03)
Always Be Moving toward Your Message Points (0:56)
Give Brief Answers to Tough Questions (1:41)
Aim for All Three Messages In Every Answer (4:02)
Re-Write the Reporter's Questions in Media Interviews (3:30)
Don't Add One more thing at the End of the Interview (1:39)
Don't try to Control the Interview (1:29)
Question Critique (0:42)
Soundbites
What is a Sound Bite Overview (3:20)
Sound Bites Bold Action Words (0:49)
Sound Bites Reporters Love Cliches (1:40)
Sound Bites Emotion (0:51)
Sound Bites Give Specific Examples (0:37)
Sound Bites Absolutes (0:42)
Sound Bites Attacks (2:02)
Sound Bite Tools Humor (1:15)
Sound Bite Tools Rhetorical Questions (0:35)
Sound Bite Tools Analogies (0:44)
Sound Bite Tools Pop Culture References (0:41)
Three Easiest Sound Bite Tools (1:31)
Reflections on Sound Bites (1:21)
The 5 Outcomes of Every Media Interview (2:33)
Sound Bite Homework (0:50)
Sound Bite Practice (1:14)
Final Interview Practice (1:39)
Soundbite Critique (1:14)
Conclusion
Skype Conference (0:56)
Feedback (1:18)
Bonus
Bonus Media Training A - Z
Bonus Media Training Success
Bonus Course (0:53)
Teach online with
How to Stand for TV Interviews
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