How to Create Winning Messages
How to Create Winning Messages
This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.
Your Instructor

TJ Walker is the host of the #1 rated YouTube Channel devoted to Daily Public Speaking and Media Training Improvement. (3+ million Views)
TJ Walker Media Training Bio
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post. A frequent network news communications analyst, Walker has made more than 1000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV, Comedy Central, Sirius and NPR. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period.
Walker is also the author of "Media Training A-Z" and "Media Training Success."
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.
Course Curriculum
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StartAvoid Complexity (1:25)
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StartHow to Frame a Media Message (2:08)
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StartA Media Message Answers all Basic Questions (1:12)
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StartMedia Messages Must be Interesting to Reporters (1:36)
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StartMedia Messages Must Resonate with Media Audience (1:44)
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StartYour Media Message Needs to Benefit You (1:22)
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StartThree is the Perfect Number of Media Messages (1:42)
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StartMedia Messages using a Venn Diagram (1:51)
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StartHave a Positive Media Message (1:06)
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StartAdd Quantifiable Results to Your Media Message (0:47)
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StartWhat Problem are you solving, Media Message (1:02)
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StartAssignment - Create your own Media Message (2:21)