Media Training for Print Interviews and Online Publications
This course is designed specifically for people who are about to do media interviews with print reporters and online journalists (There is no on-camera TV training in this course). Students will learn exactly how to shape a media message, answer questions from reporters and speak in sound bites. If you are nervous or uncertain about how to get through news media interview with a newspaper or text-based journalist, this course is specifically designed for you. The course has numerous specifc videos oulining step-by-step the process yuo need to take in preparing for interviews. If you want to gain control of interviews and avoid career-damaging quotes, this media training course is designed for you.
Your Instructor

TJ Walker is the host of the #1 rated YouTube Channel devoted to Daily Public Speaking and Media Training Improvement. (3+ million Views)
TJ Walker Media Training Bio
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post. A frequent network news communications analyst, Walker has made more than 1000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV, Comedy Central, Sirius and NPR. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period.
Walker is also the author of "Media Training A-Z" and "Media Training Success."
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.
Course Curriculum
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StartHow to Frame a Media Message (2:08)
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StartA Media Message Answers all Basic Questions (1:12)
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StartMedia Messages Must be Interesting to Reporters (1:36)
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StartMedia Messages Must Resonate with Media Audience (1:44)
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StartYour Media Message Needs to Benefit You (1:22)
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StartThree is the Perfect Number of Media Messages (1:42)
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StartMedia Messages using a Venn Diagram (1:51)
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StartHave a Positive Media Message (1:06)
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StartAdd Quantifiable Results to Your Media Message (0:47)
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StartWhat Problem are you solving, Media Message (1:02)
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StartHow to Answer Questions in a Media Interview Overview (1:47)
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StartAnswer One Question at a Time (1:55)
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StartKeep Your Eyes on Your Message Points (1:39)
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StartDo Not Repeat Negative Words from a Reporter (1:03)
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StartTell Reporters 'I Don't Know' (2:38)
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StartAlways Be Moving toward Your Message Points (0:56)
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StartGive Brief Answers to Tough Questions (1:41)
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StartAim for All Three Messages In Every Answer (4:02)
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StartRe-Write the Reporter's Questions in Media Interviews (3:30)
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StartDon't Add One more thing at the End of the Interview (1:39)
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StartDon't try to Control the Interview (1:29)