Media Training: How to Speak To The News Media Effectively
This course is for any expert or business person who has to face the news media. You will learn how to look comfortable, confident and relaxed on camera, how to create a simple, 3-part message, how to answer questions in a strategic manner and how to create and speak in sound bites. Caution, you need to be willing to video record and review yourself speaking on camera or you won't benefit from this course.
Your Instructor

TJ Walker is the host of the #1 rated YouTube Channel devoted to Daily Public Speaking and Media Training Improvement. (3+ million Views)
TJ Walker Media Training Bio
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post. A frequent network news communications analyst, Walker has made more than 1000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV, Comedy Central, Sirius and NPR. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period.
Walker is also the author of "Media Training A-Z" and "Media Training Success."
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.
Course Curriculum
-
StartHow to Look Your Best on TV - Overview (2:59)
-
StartHow to Apply Makeup for TV Interviews (4:00)
-
StartHow to Sit for TV Interviews (2:03)
-
StartHow to Smile for TV Interviews (2:40)
-
StartHow to Use Your Eyes During a TV Interview (2:29)
-
StartHow to Move Your Head for Video Interviews (2:05)
-
StartHow to Move Your Body for TV Interviews (1:44)
-
StartHow to Move Your Hands for TV Interviews (2:33)
-
StartHow to Sit in Your Chair for TV Interviews (1:12)
-
StartHow to Stand for TV Interviews (1:07)
-
StartHow to Dress for TV Interviews (2:51)
-
StartVideo Record and See Your Improvement (1:02)
-
StartHow to Critique Your Own Video Performance (3:11)
-
StartHow to Frame a Media Message (2:08)
-
StartA Media Message Answers all Basic Questions (1:12)
-
StartMedia Messages Must be Interesting to Reporters (1:36)
-
StartMedia Messages Must Resonate with Media Audience (1:44)
-
StartYour Media Message Needs to Benefit You (1:22)
-
StartThree is the Perfect Number of Media Messages (1:42)
-
StartMedia Messages using a Venn Diagram (1:51)
-
StartHave a Positive Media Message (1:06)
-
StartAdd Quantifiable Results to Your Media Message (0:47)
-
StartWhat Problem are you solving, Media Message (1:02)
-
StartAssignment - Create your own Media Message (2:21)