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Sales and Persuasion Skills for Startups
First Section
Promotional video - why this course? (3:41)
Your free taster (11:53)
Introduction
INTRODUCTION (4:21)
Features & Benefits - not what you thought
Features and benefits (7:07)
NOTES Features & Benefits
Anatomy of a sales call
Anatomy of a sales call (5:12)
Questioning techniques
Powerful questioning techniques (6:41)
Handling objections
OBJECTIONS part 1 (7:02)
Objections part 2 (9:20)
Objections - part 3 (5:10)
Fireside Chat - The Lost Sale (5:50)
The psychology of buying
The psychology of... (6:33)
Needs versus Wants
NEEDS AND WANTS (5:54)
Closing techniques
Closing Techniques (11:52)
NOTES - Closing Techniques
Fireside chats
Fireside Chat - selling off the page (4:04)
Fireside chat - AIDA (6:46)
Fireside chat - real life example (2:47)
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